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Guide

Instagram DMs, answered by your whole team

Instagram's own inbox is built for one login. With a shared inbox your team answers DMs next to WhatsApp and Messenger, so a sale that starts on Instagram can finish anywhere.

Updated on 9 October 2026

Where the Instagram app falls short for a team

Everyone logs in to the same account, nobody can take a chat, and the DMs sit apart from WhatsApp. When a customer asks on Instagram and pays on WhatsApp, the story is spread over two apps.

One inbox for three channels

You connect your Instagram professional account through Meta, with your Facebook login, next to WhatsApp and Messenger. DMs arrive in the same list, with the Instagram icon on each chat.

The same tools on every channel

An Instagram DM works like any other chat in the inbox.

  • Yours: the chats assigned to you.
  • Follow-up: customers who wrote again after your reply.
  • Shared labels, a welcome message and quick replies.
  • The customer's details next to the conversation.

Meta's rules still apply

Instagram and Messenger have their own messaging rules from Meta, for example how long after a customer's message you can still reply. Alatusa works within them for you.

What it costs

Instagram DMs are part of every Alatusa plan: free for 2 people and 100 conversations a month, or Pro at €30 a month for up to 10 people.

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